Reckless Methods Photo Gallery
www.recklessmethods.com
Cape Cod, MA

Harley Davidson Faces Stiff Competition From Johnson Marine

Thread Tools
 
Old 10-30-2003, 09:53 AM
  #1  
Registered User
Thread Starter
 
ftrain's Avatar
 
Join Date: Oct 2002
Location: NH
Age: 47
Posts: 4,837
ftrain is a decent person
Harley Davidson Faces Stiff Competition From Johnson Marine

HARLEY DAVIDSON FACES STIFF COMPETITION FROM JOHNSON MARINE WHO INTRODUCES A NEW LINE OF MOTORCYCLES

At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed to compete head to head with industry leader Harley-Davidson. Peter Long, Johnson's Brands
Marketing Manager said, "We have studied the market and determined that Harley, while highly successful, has narrowly missed the mark when targeting motorcycle buyers." Long added, "We at Johnson are convinced that our product hits the target dead center and promises to draw sales away from
Harley-Davidson in a way no other motorcycle has been able to accomplish."
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised. "Our research shows that this, a Big Johnson, is what Harley buyers are really after."

At the unveiling of the new line Monday, several current Harley owners agree. "When I bought my Harley, what I really needed was a Big Johnson," said one Harley owner. "But I see now that riding a Harley is no replacement for having a Big Johnson."

Manager Long also said that his company would follow the lead of
Harley-Davidson and cash in on a huge market for non-motorcycle related products. "We realize that not every guy can have a Big Johnson," said Long, "But image is very important to people. If they don't have a Big Johnson, they at least want to project the image of having one."

Asked if he anticipated Big Johnsons showing up in the hands of Harley owners, Long said it was unlikely. "I just don't see the need to have a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all his resources to acquire a Harley having a Big Johnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both."

"Given the choice," said Long, "I think most guys will opt for the Big Johnson."

Another force driving sales for the company will come from women. A survey of the wives and girlfriends of nearly 1,000 potential motorcycle buyers indicates less than 5% would approve of a partner spending $20,000 on a Harley Davidson. But, when any was asked if she would be willing to pay
the same amount of money to get her partner a Big Johnson, nearly 4 out 5 thought that would be money well spent.

One female present at the product unveiling was quoted as saying, "There is no way I will let Lonnie drop 20 grand on another one of those Harleys, but 20 grand to get him a Big Johnson? Well, that's something we could both enjoy, and it's something he really needs."

Carla Roundheel, manager of the dealership network now being established, said her motto is simple. "I service what we sell."

Big Johnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
ftrain is offline  
Old 10-30-2003, 10:00 AM
  #2  
Registered User
 
ProzaK's Avatar
 
Join Date: Oct 2002
Location: Plymouth, MA
Age: 42
Posts: 5,582
ProzaK is an unknown quantity at this point
LMFAO!!!!!!!
ProzaK is offline  
Old 10-30-2003, 10:04 AM
  #3  
I Have Too Much Free Time
 
Jay Carnes's Avatar
 
Join Date: Oct 2002
Location: Diddleboro , MA
Age: 44
Posts: 12,737
Jay Carnes will become famous soon enough
damn, it took me to the very end to realize that was a joke.

damn im slow
Jay Carnes is offline  
Old 10-30-2003, 10:53 AM
  #4  
Registered User
 
Ridin Disorder's Avatar
 
Join Date: Aug 2003
Location: East Brookfield, MA
Age: 40
Posts: 815
Ridin Disorder is an unknown quantity at this point
lmfao...that was awesome
Ridin Disorder is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
*KINGPIN*
Bikes for Sale
3
09-16-2014 01:18 AM
maxhdstunt
Stunt Bike Videos and Reviews
1
06-18-2014 02:15 AM
ChrisNoF4i
Comedy Central
3
02-24-2006 01:40 AM
LVX-JoJo
Las Vegas Extremes - LVX
4
10-23-2002 01:27 AM
GautamCity
Comedy Central
2
10-09-2002 05:31 AM



Quick Reply: Harley Davidson Faces Stiff Competition From Johnson Marine



All times are GMT -4. The time now is 12:01 PM.