lisachen2012

In a recent consumer survey evaluated by Gluskin Townley, when asked which Internet retailer received their business, consumers said 37 percent of their purchases were made through a bike shop’s website- http://www.discountcarbonbicycle.com
But what has captured industry attention are sales that U.K. Internet retailers such as Chain Reaction Cycles and Wiggle are ringing up in North America.
“I still think the industry under-appreciates the consumer appetite for Internet commerce,” said Brendan Quirk, general manager of discount carbon bicycle’s bike division and founder of Competitive Cyclist.
“We saw phenomenal growth last year—maybe not mind-blowing growth because of the inroads Chain Reaction and Wiggle made. If suppliers don’t take a concerted stand on minimum bike frames advertised pricing, bikes on sale the retail landscape is going to quickly change,” he said.
European retailers do not conform to minimum advertised pricing, and their low prices are attracting customers in the U.S.
Chain Reaction Cycles made its first trip to Sea Otter this spring, a reflection of how strongly the handlebar bike retailer’s business grew last year.
“The USA is a strong market for us which has seen steady year-on-year growth over the last three years. We are already signed up to be at Sea Otter next year and look forward to once again meeting our North American customers,” said Simon Cordner, Chain Reaction Cycles’ public relations manager.